Gigil and RC Cola’s bizarre humour has set social media alight again. The new commercial plays with the Filippino trait of balot (take home). A mum arrives home to her family with food from a party. That food gets bigger and bigger – eventually there’s a whole pig on the spit…and then there’s the clown and a singer…

The hugeness of the haul underlines the introduction of RC Cola’s large 1 litre bottle (litro).

The partners are building quite a collection of humorous videos that social media love:

Credits
Director: Marius Talampas

Agency: Gigil
Chief Creative Officers: Badong Abesamis & Herbert Hernandez
Creative Director: Dionie Tanada
Senior Art Directors: Heninah Salud & JC Aujero
Senior Copywriter: Greggy Gregorio
Art Director: Neil Dominic de Luna
Copywriter: Ash Vidal
Agency Producer: Sasa Pascual
Account Director: Bev Lubid
Planner: Fritz Dalawampu
Line Producer: Mara Ravelo
Managing Partner: Jake Yrastorza
Senior Planner: Nanais Hernandez
PR: Grace Leyco
Account Executive: Pata Delos Reyes
Gigil Media: Margie Husmalaga, Pat Sy, Kitchy Sotoya
Media Producer: Denise Elizon