Godiva plays cupid: Saatchi & Saatchi Fallon

Valentine’s Day is not what it used to be. Not in Japan, and by all indications (albeit unscientific) not for grown-ups anywhere in the world. It has become a ritual. Gifts are given out of obligation – because “everyone” does it – rather than as an opportunity to show, or indeed surprise, someone by letting them know how you feel about them.

So Saatchi & Saatchi Fallon decided to give back to grown-ups the fun, mystery and spontaneity that only teens seem to enjoy now on February 14.

It’s called Surprise Messenger and it’s a campaign for Godiva chocolates.

The campaign is built around a special Godiva messenger who will deliver your message of love and Godiva chocolates in your place. The bonus here, of course, is that you don’t have to be brave. You can send the Godiva messenger even to someone you adore from the sidelines…

…because working in tandem with the messenger component is the Godiva Mask Card which lets you gift chocolates and a special message while hiding your identity (somewhat) with an original Godiva mask.