Who knew a car sale event commercial could be so much fun to watch? Goodby Silverstein & Partners has filled BMW’s BMW’s Road Home Sales event ad to the brim with relatable human humour – and a timely tie-in with the holiday season. The 45-second spot was directed by Johnny Mass and will run on TV and online in the US from now and through the World Cup.
Credits:
Client: BMW North America
President: Sebastian Mackensen
Head of Brand: Marcus Casey
Communications Supervisor: Albi Pagenstert
Communications Manager: Lisa Judge
Marketing Manager: Phil Dilanni
Marketing Specialists: Mike Fillare & Jamie Pritchard
Media Manager: Timothy Sumter
Agency: Goodby Silverstein & Partners
Chairman: Rich Silverstein
Chief Creative Officer: Margaret Johnson
Executive Creative Directors: Matt Edwards & Wes Phelan
Creative Directors: Kevin Leung & Clemens Zlami
Art Director: Guillermo Aliaga Pueyrredon
Copywriter: Belen Russomanno
Managing Partner: Leslie Barrett
Account Director: Tom Powers
Account Managers: Ali Bentin & Susie Juarez
Strategist: Bonnie Wan
Strategy Directors: Stephanie Phillips, Kevin Destefan & Dong Kim
Strategy Manager: Christine Chen
PR Director: Meredith Vellines
Head Of Production: Jim Haight
Executive Producer: Matt Flaker
Producers: Jennifer De Leon & Daniel Chang
Graphics: Jim King
Business Affairs Managers: Judy Ybarra & Heidi Killeen
Production Company: RSA Films
Director: Jonny Mass
President: Luke Ricci
Executive Producer: Buddy Brakha
Head of Production: Carolyn Pedrossian
Producer: Jon Dawes
Director of Photography: Pete Konzcal
Print Producers: Saam Gabbay & Sebastian Keefe
Editorial: Uppercut Editorial
Editor: Joaquin Machado
Edit Assistant: Allen Rounsley
Head of Production: Jared Thomas
Music & Sound: Racket Club
Creative Director: Justin Hori
Creative Producer: Adrian Womack
Producer: Becky Mathai
Sound Design: Sonic Union
Sound Designer: Steve Rosen
Post Production: Justine Cortale
Post Production & VFX: The Mill
Shoot Supervisor: John Leonti
Executive Producer: Hillary Thomas
Creative Director: Alexander Candlish
Producer: Kim Downing
VFX Artists: Abigail Riegel & Kevin Diaz
Colourist: Paul Yacono
Producer: Denise Brown
Colour Assistants: Gemma Parr & Jacob Suffern
