Goodby Silverstein & Partners’ first work for NFL Network is humorous (very humorous) – and while Cummins & Partners is also currently running a humorous campaign for the Australian Football League, (in fact, as it stars Chris Hemsworth it probably fits more neatly into the celebrity campaign category), humour stands out in football advertising.
The first ad, Miracle of Life, in the campaign called When it’s on. It’s on, stands out for another reason. See if you can guess what that is:
Being different wasn’t important just to make the ad stand out in a cluttered category (there’s an ad “every other minute’ demanding people watch this or that), the ad had to achieve some tricky feats, according to GS&P, who explained, “NFL Network’s Thursday Night Football needed to differentiate the franchise, capture a broader audience, go younger, and show how no matter when life’s moments happen, the party is on and Game is on.”
The idea that when a game is on nothing gets in the way of football is also played out in this freaky conference call between boss and employees:
Credits:
Client: NFL Network/Thursday Night Football
Agency Goodby Silverstein & Partners
Co-chairmen: Jeff Goodby & Rich Silverstein, co-chairmen
Chief creative officer: Margaret Johnson
Creative directors: David Suarez & Danny Gonzalez
Associate creative director: Ryan McLaughlin
Art director: Brett Beaty
Copywriter: Ben Pfutzenreuter
Director of broadcast production: Tod Puckett
Broadcast producer: Stephanie DeNatale
Director of strategy: Bonnie Wan
Brand strategy director: Evan Hunerberg
Production company: Biscuit Filmworks
Director: Aaron Stoller
Managing director: Shawn Lacy
Executive producer: Holly Vega
Head of production: Mercedes Allen-Sarria
Producer: Mala Vasan
DoP: Tim Ives,
Production designer: Jay Pooley
Editing: Chan Hatcher @ NO 6 LA
Assistant editor: Randy Baublis
Producer: Michelle Dorsch
Managing partner: Carr Schilling
Colour: Tim Masick @ Company 3 New York
Audio post: Lime Studios Santa Monica
VFX/finishing: The Mill
