The infectious excitement of a sports commentator lifts a Google product features commercial way out of the ordinary. The campaign, Look What You Can Do, was created in-house by Google Creative Lab and promotes Google Gemini’s AI powers. The four commercials in the campaign were directed by Arts & Sciences director, Mike Warzin, and stars creators showing how they used Gemini for everyday tasks – taking a photo of a dealership price sheet to negotiate a better car deal, using Gemini and Search to gain discounts, and researching and organising apartment listings into a Google Doc.
The full campaign will cover national broadcast in the US, digital, and OOH. Plus college football in-game broadcast integrations, jumbotron experiences and on-campus activations. The campaign coincides with Google closing Google Assistant on Android devices beginning September 4.
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