In his 14 years as executive chairman of GPJ Australia, Peter Rix has earned the byname, “events industry legend” as well as a lifetime achievement award at the 2011 Australian Event Industry Awards.. He is now stepping down as executive chairman, but will continue as non-executive chairman until December 2017.

And the Project Worldwide agency will continue its transformation from an events business to a full service experiential agency. 

Rix commented, “It’s the end of an era for me, but I’m pleased to continue to work with the Australian business and our clients during the transition period, assisting Caleb Bush and his team as we take the next step in the evolution of GPJ. Caleb’s leadership over the past year has been exemplary and I am confident I am leaving our operations in capable hands. The GPJ Australian family is filled with dynamic, talented men and women and I look forward to watching the continued growth and success of our business.”

Rix’s career so far spans 45 years in the events and music industry and includes music artist management, the creation and production of the ARIA Music Awards for 15 years and involvement in production of the Sydney Olympic Games, National Rugby League grand finals and a vast number of corporate events for significant global brands.

ProjectWorldwide chairman and chief executive officer, Robert Vallee, commented, “Peter Rix has had a significant impact on our Australian business and been a guiding light to so many, both current and past employees, as well as our clients and partners. Peter has led GPJ in the acquisition and retention of some of our strongest client relationships including Toyota, IBM, AWS, HIA, APRA and Oracle. His attention to detail and commitment to creative excellence has set an industry benchmark.  We are proud and privileged to have shared in his historic journey and look forward to continuing our success under the strong Australian management team Peter has nurtured.”

Caleb Bush, managing director, GPJ Australia, added, “Peter’s passion for quality, creativity, and excellence has become the stuff of legend and he leaves us in a position of strength. As we look to the future, the Australian team has the talent and operational framework in place to build on our track record of growth and success and continue the next stage in our transformation from an events business to a full service experiential agency.”