GPJ, The Fordham Company and Canon’s SunStudios have come together to create Ready to Roll, a creative partnership for marketers and business owners to create broadcast-quality content that will cut through at-home audiences.

Their custom packages adhere to all safe-distancing regulations, allowing in-studio access at limited numbers while creating professionally produced videos, live-streaming video, and talent resources.

The idea was sparked through friendly outreach, industry buddies checking in on one another during changes to their companies that were occurring due to COVID-19. A bit of banter between the three companies developed into an idea to support each other through an agreed new three-for-one offer, Ready to Roll.

Caleb Bush, SVP & Managing Director GPJ ANZ, explained, “At this tough time for the live-events industry, it was important for us to come together as three like-minded businesses, thinking locally of what we can offer to showcase some semblance of normal.” He added that his clients are looking for “agile and small teams that can roll up their sleeves and deliver high-quality content.”

l-r: Caleb Bush, Jason McLean & Nick Fordham 

Ready to Roll will provide an easy option for professional video outputs for brands and businesses that may currently be relying on at-home recordings without the guidance of production or talent coaching.

“Ready to Roll is exactly that,” stated Jason McLean, director of Canon Imaging & Solutions, which owns and operates Sun Studios. “We want to make it very clear that we are in fact ready to roll, providing safe studios in both Sydney and Melbourne, polished video production, creativity, and production teams that are just an email or phone call away. Simply put, you have more options than your home office to record and broadcast content.”

In addition to in-studio production, the team knew that at-home viewers are facing online-meeting fatigue and wanted to remember the importance of the “wow factor” for creating an engaging experience. This is where the Fordham Company’s line up of media and celebrity broadcasters and top talent comes in. It provides immediate access to Australian’s top celebrity talents such as Lisa Wilkinson, Sylvia Jeffreys and Mark Taylor.

“Recently we’ve seen an increase in demand to access talent for digital and virtual campaigns, content and events,” noted The Fordham Company’s Nick Fordham. “We are so fortunate to represent and work with a diverse range of Australia’s most trusted personalities and brands who can be very effective communicators during this time.”

Jacquelyn Cowardin, head of audience acquisition at GPJ added, “At-home audiences are eager for high-quality branded content that entertains, engages and informs. The first few weeks, audiences loved relatable unpolished webinars, but engagement and longevity of content fell short with a distracted and shortened attention span of audiences. Our goal is for brands to remember that quality and content are paramount for audiences to tune-in, stay engaged, and recall information.”

Sun Studios is owned and operated by Canon with a wide range of lighting, photography and premium cinema equipment, camera bodies and lenses, mounts, projectors and more from branches in both Sydney and Melbourne. It offers fibre to the building with 100mb Down & 50mb Up, and in-house live streaming systems.

For package details and price requests, contact Caleb Bush.