Millions of Olympics fans have made the trip to Paris for Olympics. Millions more haven’t been able to. But Olympics fans in Athens, London, Brazil, Colombia, El Salvador, Chile, Japan and South Africa can sit in the same seats as those in some of the Olympic Games venues in Paris, such as Champ de Mars, Grand Palais, and Le Concorde.

The Golden Venues activation was conceived by Grey for Corona Cero, the global beer sponsor of the Olympic & Paralympic Games. It invites fans to reconnect with nature and gives them the opportunity to embrace their own Golden Moments every day as part of Corona Cero’s For Every Golden Moment platform.    

Corona Cero’s Golden Venues will be set up in 11 breath-taking outdoor settings across 9 countries, including renowned spots such as Arpoador beach in Rio de Janeiro, Brazil, the Grand Peninsula Lagonissi in Athens, Greece, and Café Del Mar in Cartagena, Colombia, offering panoramic views of their respective landscapes. The locations were selected for their remarkable sunsets, scenic beauty and cultural significance, offering visitors a unique opportunity to enjoy a touch of the Olympics in spectacular natural settings.

In select locations, the brand is also offering Sunset Hours, free concerts by local bands near the Golden Venues locations.

 “From Greece, Brazil, Japan, South Africa and Argentina, Corona Cero is offering this gift to fans as an opportunity to experience the Olympic golden moment feeling through Golden Venues,” stated Clarissa Pantoja, vice president of Corona Global. “By bringing the same seats as from Olympic Games stadiums used throughout Paris to these incredible locations worldwide, we are reminding fans that golden moments not only exist within the Olympic Games, but also in the beauty of nature that’s around all of us.” 

Corona has a rich history of promoting outdoor experiences and encouraging environmental stewardship. The brand is committed to fostering connections and creating meaningful moments in locations that resonate with fans globally. 

The full list of Golden Venues is:  

Europe 

• Grand Peninsula Lagonissi in Athens, Greece, a popular beach and sailing destination on the Athenian Riviera with panoramic views of the Saronic Gulf; 
• Thames Riverfront in Battersea, London, UK, a bustling district with local and tourist attractions, including a riverside promenade, ecological areas, and sports facilities;  

South America 

• Arpoador Beach in Rio de Janeiro, Brazil, next to Ipanema beach, this landmark destination is renowned for surfing and the best sunset views in town;  
• Café Del Mar in Cartagena, Colombia, located 150m high at the top of Old Town, Cafe Del Mar offers 360-views of Cartagena and is known for its stunning sunsets;   
• Coatepeque Volcano, El Salvador, a volcanic crater located 745 meters above sea level overlooking a 50,000 years old lake; 
• San Carlos de Bariloche, Argentina, a popular ski destination in the Argentinean Patagonia, surrounded by scenic forests and mountains; 
• Pichilemu in Punta de Lobos, Chile, a distinct beach with gray sand and large cliffs, Pichilemu is the heart of surf culture in Chile where many of the country’s best surfers learned their skills;  

Asia 

• Morito Beach in Kanagawa, Japan, known for its stunning views of Mt. Fuji, Morito Beach is one of the most famous spots on the coast of the Miura Peninsula; 

Africa

• South Africa (three locations) including Cape Town’s Signal Hill, offering panoramic views of V&A Waterfront, the Atlantic Ocean, Lion’s Head, and the iconic Table Mountain, one of the world’s Seven Wonders of Nature.  

“As the world anticipates the start of the Olympics, we are proud to see Corona Cero bring a touch of the Games to these global iconic locations for more fans to connect to their golden moments,” stated Anne-Sophie Voumard, managing director IOC Television & Marketing Services. “We hope this gift will inspire people to embrace their own celebratory moments everyday.” 

“We wanted to not only say, but show the world, that golden moments can happen everywhere. The Olympic feeling goes way beyond the games, and we’d like to give the world the ability to feel that same feeling every day. By bringing the same seats as from the Olympic stadiums in Paris to stunning venues around the world, Corona Cero is reminding everyone to enjoy these moments,” added Gabriel Schmitt, Grey global chief creative officer. 

The Golden Venues will be open to the public daily during the Olympic Games, starting July 23 with plans to remain in the area after the games.  

Credits:
Agency: Grey
Global Chief Creative Officer: Gabriel Schmitt, 
Global Creative Partner: Diego Medvedocky 
Group Creative Directors: Angelo Maia & Andre Bittar
Creative Directors: Ivan Zimmermann & Benjamin Tornquist
Associate Creative Directors: Manuel Castillo & Enrique Torguet
Global Head of Strategy: Raig Adolfo  
Head of Strategy/Global Projects: Romina Perrone 
EVP, Global Account Director: Mercedes Campos 
Account Director/Global Projects: Akshay Verma 
Senior Account Executive/Global Projects: Riley Morris 
Senior Project Manager/Global Projects: Maria Rueda 
Chief Production Officer: James McPherson 
Integrated Producer/Global Projects: Jake Sharkey

Integrated Producer/Global Projects: Armani Berrios