When you think Vodafone, broadband and landlines are not what springs to mind. So, how did Grey make Vodafone’s new home packages 1. memorable and 2. sexy…?

With a campaign called, “Not everything should be mobile,” and a middle-aged couple doing things together that the rest of the world should not see and won’t forget seeing by tomorrow.

Two flabby people bouncing on Swiss exercise balls. Yes, that is THE metaphor for things that should stay at home. And yes, that’s the fun Vodafone way to make people pay attention to the message that “not everything should be mobile.”

Grey London has done another stellar job of showing that it understands what makes Vodafone tick. Even when the product, Vodafone Home, is the oddball of the family.

Creative credits:

Advertising agency: Grey London
Deputy executive creative director: Vicki Maguire
Creative directors: Tom Chancellor & Simon Brotherson
Agency producers: Emma Fasson & Julia Parry

Production company: Smuggler
Director: Neil Harris
Editor: Phil Currie
Producer: Jason Scanlon
Illustrator: Richard Hogg
DoP: Theo Garland
Post production & grade: Framestore
Soundtrack composer: Austen Corbin
Audio post production: Wave