Pringles has embedded itself into football culture in the most wonderfully silly way possible.

(That has to become a trend,right?)

There are three 10-second TVCs so far in the campaign by Grey London that also includes social films, gifs, static images, OOH and stickers. It will run across Europe in 24 countries – launching on TV and VOD, before the social rollout began in June. 

Credits

Client: Pringles
Marketing Managers: Stephanie Thys & Aisling O’Hara
Senior Brand Manager: Rui Frias
Marketing Operations Manager: Fergus Brady
Senior Marketing Operations Executive: Tony Colleran
Senior Digital Manager: Roisin Devine
Digital Marketing Specialist: Stephen Mcsweeney
Media Specialist: Louise Murphy
PR & Communications Manager: Seamus Clancy

Creative Agency: Grey London
President & Chief Creative Officer: Laura Jordan Bambach
Creatives: Gavin Kellett & David Hillyard
Strategic Planners: Lee Barber & Gil Caldwell-Dunn
Business Lead: Agi Varanyi
Business Director: Tamsine Foggin
Account Director: Becky Devereux Pile
Account Manager: Alice Ashwell
Producers: Michelle Kasper & Stacey Kell
Assistant Producers: Roberta Fox & India Smith
Designers: Tyrone Zall & Adam Carter

Production Company: Town Productions Hogarth
Director: Paul Gay @ Dark Energy Films
Producer & Post Producer: Rosa Junkovic
Executive Producer: Callum Johnson
DoP: Ryan Kernaghan
Production Design: Smile Productions Barcelona

Post-Production & Sound: Gramercy Park Studios
Editor: Michele Difrancesco
Colourist: Ben Rogers 
Executive Post Producer: Annika Gustavsson 
VFX Artist: Steve Miller
Sound Engineer: Toby Griffin 
Post Sound Producer: Annika Gustavsson 

Music Composer: Liam Conwell @ Town Productions

Media Company: Carat