The dangers for kids are no longer all “out there in the big wide world”, they’re “in there, in the huge expanse of the internet”. Grey London and Vodafone Ireland have collaborated on an emotive film that both highlights the brand’s Secure Net internet safety features and the value of the real over the internet world.
The commercial’s message is two-fold – the production’s functionality, its digital protection, parental controls and in-and-out-of-home capabilities and the emotional reward for parents of keeping their children safe.
Pedro Rosa and Roberto Kilciauskas, group creative directors at Grey London, commented,, “Every parent wants to raise their children to the world. But when it comes to the modern version of the old tale, that task becomes even more complex. If the digital world brings unprecedented freedom, it comes with some threats too. Vodafone can now play a relevant role in this important aspect of life, giving the freedom and safety that our kids need to grow. We continue Grey’s journey with Vodafone Ireland to bring truthful stories of human connections.”
The full campaign is running across TV, cinema, VOD, radio, retail, social and digital for six weeks in advance of the return to school in Ireland. The film was directed by James Rouse, his first project with Biscuit Filmworks.
Orla Nagle, head of brand, Vodafone Ireland, stated, “This campaign brings to life the functionality of our new Secure Net product and the reality of digital threats for teenagers and families. Consumers are more aware of online security than ever before, as phishing and malware scams increase. We understand that this is a challenge for everyone, but especially for families with children using connected devices. This fully integrated campaign aims to highlight how daunting new experiences can be for teenagers.”
Credits:
Client: Vodafone Ireland
Head of Consumer Brand: Orla Nagle
Senior Brand Manager: Niall Reynods
Brand Manager: Clare Cummins
Creative Agency: Grey London
Worldwide Chief Creative Officer: Javier Campopiano
President & Chief Creative Officer: Laura Jordan Bambach
Executive Creative Director: David Wigglesworth
Group Creative Directors: Pedro Rosa & Roberto Kilciauskas
Creative Directors: Pedro Rosa, Roberto Kilciauskas & Murray Allan
Creatives: Flora German & Shivani Patel
Chief Strategy Officer: Raquel Chicourel
Planners: Fiona Keyte & Thomas Bunnell
Managing Partner: Nathan Gainford
Group Business Director: Ayesha Datoo
Account Director: Genevieve Jayasekera
Account Managers: Clyde Hurst & Natasha Meisel
Executive Producer: Nazneen Read
Senior Producers: Caroline Connor & Lucy Edwards
Assistant Producer: Alex Alcock-Fletcher
Production Company: Biscuit Filmworks
Director: James Rouse
Producer: Benji Howell
Managing Director & Executive Producer: Rupert Reynolds-Maclean
Head of Production: Polly Du Plessis
Production Manager: Orla Bleahen
Production Designer: Sarah Kingston
DOP: Mark Wolf
Post Producer: Ellie McNaughton
Editing Company: Untold Studios
Editor: Bill Smedley
Colourist: Julian Alary
VFX Artist: Tom Moreland
Executive Post Producer: Tomek Zietkiewicz
Music Artist: Chris White
Composer: Joshua Gibbard
Audio Post Production: Factory UK
Lead Sound Engineer: Anthony Moore
Sound Engineers: James Utting (TV) & Josh Campbell (Radio)
Post Sound Producer: Beth Massey
