Love clever ads? This one brilliantly layered spot by Grey London for Vodafone Ireland should light your fires. It’s a metaphor for the very relatable family grab for the remote, which illustrates the excitement and the breadth of Vodafone’s TV Play range of entertainment, that is told through a metaphor – scenes from Vodafone TV Play’s shows in which characters fight for treasured objects.
The high-energy 105-second commercial, Remote, plays across a range of movie genres showing family fights for control of an object – a wad of cash (gangster movie), a jewelled sceptre (Viking movie), a strange beeping object (sci-fi movie). Eventually, the commercial lands in reality to show that it’s actually a family fighting for the remote.
The spot was directed by Stink London director, Tom Green.
Watch the 60-second version:
“The launch of Vodafone TV PLAY is a huge moment for the brand, landing them a player in the crowded home entertainment space,” commented David Wigglesworth, Grey London executive creative director. “To do this with credibility we needed to show up with the same level of cinematic gravitas that audiences expect from their entertainment, but with a twist – the humanity and connection that sits at the heart of the brand’s DNA. We dramatised how Vodafone TV PLAY’s amazing content, sound and picture can bring everyone together, even a family squabbling over the remote on family movie night.”
The full campaign will run for several months across TV, cinema, digital audio, out-of-home, print, digital and social.
Credits:
Client: Vodafone Ireland
Head of Brand: Orla Nagle
Senior Marketing Manager: Niall Reynolds
Brand Managers: Clare Cummins &Olivia Farrell
Creative Agency: Grey London
President: Conrad Persons
Executive Creative Director: David Wigglesworth
Group Creative Directors: Chris Lapham, Aaron Mcgurk
Senior Creatives: Ben Lambert, Alex Mawby
Planning Partner: Fiona Keyte
Strategy Director: Thomas Bunnell
Managing Partner: Ayesha Datoo
Group Business Director: Kate Armishaw
Account Director: Genevieve Jayasekera
Senior Account Manager: Misha Patel
Account Executive: Tim Benson
Head of Production: Maxine Hose
Senior Producer: Tash Bedford
Assistant Producer: Eden Hastings
Content Producer: Jack Pethurst
Editor: Blake Dixon
Business Affairs: Sarah Scarlett
Head Of Design: Liam Thomas
Designers: Felix Townsend, Stefan Klasener, Sarah Burns, Weronika Szklarek
Motion Designer: Kit Suman
Artworker: Nigel Miller
Head of Creative Operations: James McNichol
Production Company: Stink
Director: Tom Green
Executive Producer: Blake Powell
Producer: Sara Nouman
Service Company Producer: Aleksandra Babic
First AD: Radoc Vucic
Director of Production: Kristof Brandl
Production Designer: Goran Joksimović
Stunt Coordinator: Benjamin Cooke
Editing: Trim
Offline Editor: James Forbes-Robertson
Producer: Harry Watts
Post Production: Electric Theatre Company
Colourist: Luke Morrison
VFX Supervisor: Alex Kulikov
Online Producer: Alasdair Patrick
Creative Director: Iain Murray
Sound Studio: Factory
Sound Engineer: Jon Clarke
Audio Producer: Ciara Wakley
Music: Wake The Town
Composer & Music Arranger: Walter Mair
