As creative director of CHE Proximity for the last two and a half years, Anthony Moss had overseen all the agency’s creative output. That experience has led to his appointment as executive creative director of Grey Melbourne.

Moss had also worked at Clemenger BBDO Melbourne, after spending six years in the US, first at Crispin Porter + Bogusky, then as group creative director and managing partner of Gotham Inc. He began his career 20 years ago at Saatchi & Saatchi Sydney, where he stayed for 8 years.

Moss’ awarded campaigns span every category and feature clients from American Express to AustralianSuper, Bonds to Burger King, Latitude to Lexus, Mercedes Benz to Microsoft and Telstra to Tooheys.

Claudia McInerney, managing director, Grey Melbourne, commented, “We are thrilled to have Mossy join the Melbourne team. His enthusiasm for great ideas is infectious and Mossy is already making a great impact for our clients.”

Anthony Moss and Claudia McInerney

Moss added, “Grey has always been a creative powerhouse that punches well above its weight. I’ve admired their consistently famous work long before even considering a career in advertising. So I feel blessed to be in a position where I can help shape the next chapter and continue their well-entrenched tradition of creative excellence.”

Paul Worboys, chief operating officer, Grey Group Australia, noted, “We’ve got some ambitious plans for Grey Australia in our 100^th year, so can’t wait to see how Claudia, Mossy and the team continue to develop the offering out of Melbourne.”