Amazon’s very witty Alexa loses her voice won USA Today’s 30th Super Bowl Ad Meter, which ranks the Super Bowl ads according to consumers’ votes.

It’s easy to see why:

But the surprise of the Super Bowl – apart from the actual game result – with the Philadelphia Eagles ending a 57-year championship drought to win its first Super Bowl ever – was the NFL’s ad. And that surprise ad came a very close second in the Ad Meter.

In the ad New York Giants star players, Eli Manning and Odell Beckham Jr., show how they let off steam. They dance. The pair perform their own rendition of Patrick Swayze and Jennifer Grey’s classic Dirty Dancing routine to the song, (I’ve Had) The Time of My Life – including the famous lift.

https://youtu.be/KUoD-gPDahw

The ad, by Grey New York, ran in the third quarter and caused a social media surge. The choreography was by Stephanie Klemons and the film was directed by Aaron Stoller of Biscuit Filmworks. Manning and Beckam’s teammates with cameo roles included Brett Jones, John Greco and Chad Wheeler.

Credits:

Agency: Grey New York

Worldwide Chief Creative Officer: John Patroulis

Deputy Chief Creative Officer: Jeff Stamp

Group Creative Director: Joe Mongognia

Creative Directors: Mike Cicale & Cam Miller

Project Director: Hank Romero

Account Management: Brian Weston, Courtney Berry, Lucy Hallowell & Natalie Costa

Production company: Biscuit Filmworks

Director: Aaron Stoller

Managing Director & Partner: Shawn Lacy

Executive Producer: Holly Vega

Producer: Kim Bradshaw

Heads of Production: Mercedes Allen-Sarria & Rachel Glaub

Director of Photography: Jody Lee Lipes

Production Designer: Thomas Ambrose

Editing: Arcade Edit

Editor: Geoff Hounsell

Assistant Editor: Micah Chase

Senior Post Producer: Gavin Carroll

Executive Producer & Partner: Sila Soyer

Colour: Tom Poole @ Company 3

Mix: Glen Landrum @ Sound Lounge

Online: Arcade

Online Artist: Tristian Wake

Online Assistant: Mark Popham