GUT Network has named Ignacio “Nacho” Ferioli as chief creative officer for Europe following his relocation to Amsterdam from Mexico. He is joined by Carmen Rodriguez who has been made global chief growth officer, relocating from Miami to the goring team in Amsterdam.
These latest moves follow the launch of GUT Madrid, the network’s second European office, in June.
Ferioli has collected more than 60 Cannes Lions in 20 years of experience building agencies and creative departments from scratch, He is known for delivering world-class work from the Americas to markets all around the world for clients such as Coca-Cola, Unilever, Mercado Libre, Anheuser Busch InBev and Volkswagen. He was behind the Manboobs4boobs campaign for MACMA that won the United Nations Grand Prix for Good at Cannes Lions, and the very first D&AD Impact White Pencil for Latin America in 2016, making it the most awarded campaign in the history of Argentine advertising. Rodriguez joined GUT Buenos Aires in 2019 and led the opening of GUT Mexico office in 2023.
Rodriguez has already helped successfully launch six of the network’s eight global offices, including Buenos Aires, São Paulo, Mexico City, Los Angeles, Miami, and Toronto in just five years. She is known for establishing long-standing relationships with key clients, including Kraft Heinz, Tim Hortons, and Anheuser Busch InBev, and is one of the industry’s most awarded account leaders. She has won seven Cannes Lions Grand Prix and several Gold Lions, among other top awards from The Clios, D&AD, The One Show, The ANDYs, and more. In 2020 she was honoured as one of Ad Age’s Leading Women (formerly “Women to Watch”), which recognises the 20 most important Women in the US who are leading cultural change in the industry, as well as The Adweek 50 List.
GUT Amsterdam won its first Silver Lion at Cannes Lions this year, less than 12 months after opening its doors. The agency headed by managing director, Natalia Forster, has gained a number household-name clients, including Coca-Cola, Kraft Heinz, and Foodora, in its first year.
“Amsterdam is a real melting pot of culture and creativity, and I can’t think of a more exciting place to work from as GUT grows its footprint across Europe – starting with Madrid,” Rodriguez commented. “This diversity of cultures and backgrounds is one of the secret sauces that makes GUT so interesting for clients looking for local work that truly resonates with both local and global audiences.”
“GUT’s expansion across Europe marks a truly transformative moment for the network, and I’m excited to be a part of it,” Ferioli added. I am here to continue what I have been doing in the other GUT offices that I have had the opportunity to lead so far—transmitting the agency’s culture and generating business in the way we know how, based on brave ideas. There is no other way to do it. Manifesting our mission to become the most diverse, creative, and influential agency in the world.”
