M&C Saatchi London has appointed Guy Bradbury as its chief creative officer (CCO) as the group restructures its UK and global creative leadership. Bradbury moves up from five years as creative partner at the agency, following the departures of global chief creative officers, Rob Doubal and Laurence Thomson. The global CCO role has been retired, replaced by regional creative leaders.

Before becoming M+C Saatchi’s first creative partmer in 2021, Bradbury was founder and CCO of Atomic for nearly nine years, growing it into one of the UK’s top five performing independents. He has also held senior creative roles at DDB UK (six years), J. Walter Thompson and Saatchi & Saatchi, helping DDB London and Saatchi & Saatchi earn Most Awarded Agency in the World titles for creativity and effectiveness. He has won more than 200 major awards during his career, from D&AD, Cannes Lions, One Show, Clio, Webby’s and IPA.

M+C Saatchi has also brought in Regan Warner as executive creative director. She has held freelance and contract stints at Anomaly and iris after leaving McCann in October 2025, where she had been ECD for two-and-a-half years.

M+C Saatchi AUNZ is yet to appoint a chief creative officer. CCO, Emma Robbins left the agency in May this year to become ECD of Droga5 ANZ.