M&C Saatchi London has appointed Guy Bradbury as its chief creative officer (CCO) as the group restructures its UK and global creative leadership. Bradbury moves up from five years as creative partner at the agency, following the departures of global chief creative officers, Rob Doubal and Laurence Thomson. The global CCO role has been retired, replaced by regional creative leaders.
Bradbury has led the agency’s creative department since joining M+C Saatchi in 2022 as its first creative partner. Under his leadership, the agency has delivered attention-magnet campaigns such as Get Out of the Everyday. Get Into Teaching for the Department for Education, the National Conversation campaign written by James Graham OBE and voiced by Sir Ian McKellen, Screwfix’s campaign featuring Sir Mo Farah, and Check if it’s Real for the Financial Conduct Authority, that picked up the President’s Award at The Drum Awards for Marketing EMEA 2026. During the same period, M+C Saatchi secured major account wins including the Investment Association, Severn Trent and JPMorgan Chase, alongside two places on the UK Government’s communications roster.
Before becoming M+C Saatchi, Bradbury was founder and CCO of Atomic for nearly nine years, growing it into one of the UK’s top five performing independents. He has also held senior creative roles at DDB UK (six years), J. Walter Thompson and Saatchi & Saatchi, helping DDB London and Saatchi & Saatchi earn Most Awarded Agency in the World titles for creativity and effectiveness. He has won more than 200 major awards during his career, from D&AD, Cannes Lions, One Show, Clio, Webby’s and IPA.
M+C Saatchi has also brought in Regan Warner as executive creative director. She has held freelance and contract stints at Anomaly and iris after leaving McCann in October 2025, where she had been ECD for two-and-a-half years.
At McCann London, Warner worked across global and UK clients including Xbox, Reckitt, Pernod Ricard and Peroni, leading integrated campaigns, long-term brand platforms and new business. Her portfolio includes Xbox’s The Everyday Tactician, winner of the Titanium Grand Prix at Cannes Lions, and Nurofen’s See My Pain, which won both IPA and Effie effectiveness awards.
Marcus Peffers, executive chair at M+C Saatchi Group UK, stated, “Since joining, Guy has played a huge role in raising the quality and impact of our work. From being instrumental to our most significant new client wins to leading our recent haul of industry awards, he’s consistently delivered the type of bold, distinctive work that’s expected from M+C Saatchi. His promotion reflects the confidence we have in his creative vision for the future and Regan is a brilliant first hire. We’re so delighted that two such exceptional talents will be leading the next chapter of our creative ambition.”
Guy Bradbury added, “M+C Saatchi has always believed in the power of creativity to solve business problems, shape culture and make a meaningful difference for our clients. As Chief Creative Officer, my ambition is to keep creativity at the centre of everything we do and empower our teams to produce standout work that earns its place in people’s lives. “Regan is one of the industry’s most respected creative leaders. Alongside an exceptional body of award-winning work, she has a proven track record of building creative cultures where talented people do their best work. She combines world-class creative credentials with an entrepreneurial mindset and an instinctive understanding of how brands earn relevance in culture today. That’s exactly the kind of leadership we want as we continue raising the creative bar across M+C Saatchi.”
Regan Warner commented, “M+C Saatchi’s focus on Cultural Power really resonated with me. The best work happens when talented people from different disciplines come together with creativity at the centre. There’s an incredible amount of talent here and a genuine ambition to create work that earns its place in culture rather than simply interrupting it. “What really excited me was the opportunity to help shape the next chapter creatively, building an environment where people feel supported to be ambitious, push the craft and create work that solves real business problems while making a genuine impact in culture.”
M+C Saatchi AUNZ is yet to appoint a chief creative officer. CCO, Emma Robbins left the agency in May this year to become ECD of Droga5 ANZ.
