2019 wasn’t Carlsberg’s best year ever. It had been boasting for years that it was “probably the best beer in the world”. Then it found out that it wasn’t. In fact, rather a lot of people thought it was horrible. The brand was clever enough to realise that only a mea culpa would turn things around, and it worked hard to make sure that the message was received.
Now it’s 2020, and Carlsberg’s confidence, wit and charm have returned. The brand’s stay home campaign reminds people that home is Probably the best only place to have a Carlsberg.
The campaign uses a classic pack shot style but with the charming addition of that random glassware we all have lurking in our cupboards.
Happiness Brussels & Carlsberg: Probably the most honest radio campaign in the world?
