Hase is proud of its work, of course, but it’s especially proud of this: “Our clients tell us we’re amazing to work with.” Being amazing to work with and being proactive in its approach (something else that Hase is proud of), has allowed the production studio to evolve into a creative production studio that can create end-to-end video content for digital, TV, radio and live events.
It’s most recent work is for Lion Dairy and Drinks brand, The Juice Brothers, which wanted Australians to know what goes into its juices – 100% Aussie fruit with no added sugar or concentrates, the oranges coming from Leeton NSW. In other words, The Juice Brothers orange juice is “as Aussie as it gets”.
“We are proud to use 100% Australian Fruit in our juice and continue to foster our long-standing partnerships with more than eighty growers and their families who have been supplying fruit to our Leeton juicing factory for generations,” explained Darryn Wallace, marketing & innovation director, Lion Dairy & Drinks.
Hase highlighted The Juice Brothers’ point of difference with the help of renown typographer, Luke Lucas, who created a special font for the campaign – a glass filled with juice. The strikingly different visual formed the centrepiece of the campaign and was animated for digital executions.
Photography by Chris Hillary
“Filling up the headline with orange juice is a smart way to illustrate that The Juice Brothers’ orange juice is made of 100% Australian fruit juiced in Leeton, NSW. Hats off to our talented creative team who ensured this juicy vision through to fruition,” stated Hase founder and executive producer, Dave Hase.
The campaign covered OOH, radio, digital and social across NSW, Victoria and Queensland.
Credits:
Creative Production Studio: Hase
Executive Producer: Dave Hase
Creative Director: Chris Shoolman
Copywriter: Andrew North
Director: Michael Henry
Typographer: Luke Lucas
Photographer: Chris Hillary
VFX: Octavio De Lellis & Benjamin Rasmussen
Sound: Paul McCosh
Client: Lion Dairy & Drinks
Brand Manager: Cristina Cafasso
