People don’t like water restrictions. People don’t like restrictions, full stop. But Greater Sydney has been experiencing one of the worst droughts on record, and Sydney Water needs to inspire people to save water.

Humour triumphs over resistance. So that’s what Sydney Water has used.

The Many Ways to Save campaign launched with two 30-second TV spots that feature tongue-in-cheek scenarios of drought ingenuity. They’re fun to watch and help people to absorb the message, there are many ways to save, some better than others.

https://youtu.be/euyExWh-EBo

(NOTE: Watch how cleverly the production crew kept this film safe for before 9.30pm TV viewing)

The campaign is also running on radio, OOH, press, digital, social and PR.

A dedicated online hub, lovewater.sydney, will collect tips and hacks from the community and influencers to give people a way of sharing and learning new ways to save water.

Matt Ennis, creative director at Host Havas, commented, “There are hundreds of responsible, practical, simple ways to save water. By juxtaposing these with wildly impractical ways to save, this tongue-in-cheek campaign shows just how easy it is to make steps towards collectively beating the drought.”

Katya Koch née Farrin Brocks, brand, external communications & engagement manager at Sydney Water, added, “We know that everyone has a very different relationship with water and not all water-saving practices work for everyone, so this campaign aims to inspire people to get creative and find ways to safeguard our precious water resources without sacrificing the lifestyle they love.”

Many Ways To Save is a result of Host Havas, Havas Media, One Green Bean and Havas Co-maker working together.

Anthony Freedman, chairman of Havas Group, explained, “We’re really proud to have partnered with Sydney Water to raise awareness of water conditions in Greater Sydney and encourage the behaviour change that’s essential if we are to reduce water consumption at the levels needed.

“The campaign demonstrates the power of the Havas Village model, bringing together the combined forces of Host/Havas, Havas Media, One Green Bean and Havas Co-maker to provide a complete creative and media solution, under one roof.”