In France, the commonly-held belief is that KFC’s Tenders are industrially-made. That doesn’t go down well in a culture that holds authentic food in high regard.

Havs Paris decided to confront people’s scepticism in real time. The agency transformed KFC France restaurants into live demonstration stages by serving deliberately factory-made Tenders to unsuspecting guests. When customers reacted with disappointment, the reveal followed: KFC real Tenders are freshly hand-cooked in-restaurant, a truth far more convincing when tasted than told. 

By turning point-of-sale into a powerful brand theatre, the campaign didn’t just change perceptions, it sparked national conversation, reinforced trust, and redefined how food authenticity can be proven.

Credits:

Client: KFC France   
Managing Director: Isabelle Herman 
Chief Marketing Officer:Pierre Cailleau  
Brand Director:Guillaume Saez  

Creative Agency: HAVAS Paris
Chief Creative Officer: Stéphane Gaubert  
Executive Creative Director: Etienne Renaux  
Creative Directors: Ludovic Miege & Jordan Molina 
Motion Designer: Tristan Lecuyer  
Head of Creative Planning: Romain Roux   
Vice President: Séverine Autret  
Partner: Patrick Le Cerf   
Executive Director: Sophie Schiari   
Chief Operations Officer: Carine Petit  
Head of TV: Benjamin Besnaïnou  
Head of Production: Yael Guetta  
Director: The Cabs  
Spund Producer: Benjamin Silvestri  
Head of Sound: Ivan Jovanovic  
Musical Superviseur: Adrien Alexandre