Love knows no labels. This statement about acceptance wasn’t made famous by Havas Tel Aviv but the agency has borrowed Ad Council’s powerful Love has No Labels catchcry to create a very clever campaign that highlights Durex’ long history of support for the LGBT community. Such a strong history, such a well-known visual identity that Durex doesn’t need to label its ads.

Havas Tel Aviv’s print ad for Durex is being featured in a special LGBT magazine during Pride Month in Israel celebrating Pride in Israel, serving as a visual symbol of unity and acceptance.

“By standing behind this message, we affirm our commitment to equality, acceptance, and the freedom to love.” [Durex]

Credits:
Client: Durex
Marketing team: Naama Rechtman, Sharon Cheausu Sasson & Guy Yanai

Agency: Havas Tel Aviv
Chief creative Officer & Co-Chief Executive Officer: Ben Sever
Co-Chief Executive Office: Or Gleicher
Copywriter: Tomer Azumi
Art Director: lison Gabbay
Creative Managers: Evgeniy Eugene & Tal Manor
Account Executive: Chen Danos
Account Supervisor: Adi Goldshteyn
VP Accounts: Etay Levy