Haven’t You Done Well adds the comedic mastery of directing duo, Sequel

Haven’t You Done Well, the Australian production company founded by Aunty Donna, has signed director duo, SEQUEL, for commercial representation.

SEQUEL, aka Zachary Bradtke and Naomi Akikusa-Dawber, is a Melbourne-based creative collective working whose work crosses the borders of video, design and storytelling

The duo’s rapidly growing film and design portfolio includes work for Samsung, M&M’s, Nike, City of Melbourne, Adidas, STAN, ABC, and artists such as Mac DeMarco, Christina Aguilera, Billie Eilish, King Gizzard & The Lizard Wizard, and John Farnham.

“I first came across SEQUEL on Instagram and was immediately hooked by their rare ability to make comedy look genuinely beautiful. Too often funny work gets sacrificed at the altar of ad tropes or sloppy absurdity, but Zach and Naomi elevate it,” stated Tom Rickard, executive producer at Haven’t You Done Well. “They manage a balance few can pull off – irreverent in spirit, premium in execution. They treat silliness with severity, making the end result look effortless.”

The signing follows 18 months of rapid growth within HYDW’s branded division. HYDW has quickly become Australia’s go-to home for comedy directors and entertainment-driven branded formats, with a roster that includes the creative finesse of Emma Debany, The Perlorian Brothers and Max Miller.