After a string of standout campaigns and high-profile awards, Haylie Craig (they/them) has been promoted to creative director.

“When Craig isn’t tackling the daunting task of creating another outstanding comms campaign, they like to face their fears head-on by organising awkward creative department lunches. Craig’s promotion should come as no surprise. They were picked by The One Show for Next Creative Leaders 2020/2021, and the following year for Campaign Asia’s Top 40 women/gender diverse people to watch,” Colenso commented.

Since arriving at the agency in 2019 from Google Creative Lab, Craig has created great work for Colenso’s clients, including Spark Beyond Binary Code; Tally My Post for State Insurance; BNZ Checkout Checkpoint; Give up on Humans; and Breast Cancer Foundation, Pre Check app – Teach your hands what to look for.

At Cannes 2022, Beyond Binary Code was shortlisted for a Glass Lion for Change, as well as three other categories, and won a Silver Lion for Use of Digital Platforms. Craig also helped Colenso win competitive pitches for Medibank (Australia) and Zevia (USA) last year.

Si Vicars (he/him), chief creative officer, Colenso BBDO, commented, “For someone who doesn’t like the limelight, Haylie has a remarkable ability to constantly attract attention with one brilliant idea after another. Haylie is a world class thinker and crafter. Alongside our group creative directors, they will help drive creative excellence at Colenso.” 

Craig added, “I’m privileged to work in the creative industry. And I want to use that privilege to create change for those who may not have the same chance.”