There’s absolutely nothing wrong with recycling a humorous campaign that ran nearly a decade ago if you make the humour sharper and the message clearer, delight a whole new audience and rekindle the sparks of affection its original audience had for it.
Heimat has reawakened its Hornbach Sagt Sorry (Hornbach says sorry0 campaign from eight years ago, in which the D-I-Y retail chain apologises for inconveniences it causes others obliquely through the actions of enthusiasts of its 160,000 products.
The aim of the campaign is to impress D-I-Y’ers with Hornbach’s unbeatable range of products.
The new campaign was directed by Big red Button and produced by Tony Peterson Film Berlin.
Watch the original ads from 2009:
