HeimatTBWA\ teams up with director, Steve Rogers, again to create a wonderfully funny – and as always slightly insane – inducement to move D-I-Y jobs around the house from “to do” to “done”. This one evokes horror films in which a hand takes on a will of its own.

“Hands and will are probably the most valuable and magical creative tools at your disposal. However, it’s also one that DIY enthusiasts have to bring to the project themselves,” stated Thomas Schnaitmann, head of international brand at Hornbach, “even the Hornbach range doesn’t offer that.”

HeimatTBWA\ and Steve Rogers’ last work, The Square Meter, won the Film Craft Grand Prix at Cannes Lions this year.

Hornbach also has an outstanding history of walk on the wild side creative. Here’s a sample:

Credits
Client: Hornbach
Chief Marketing Officer: Karsten Kühn
Heads of Brand Marketing: Thomas Schnaitmann & Julia Post
Brand Managers: Tina Maier & Sabrina Kiese

Creative Agency: HeimatTBWA\
Chief Creative Officer: Matthias Storath
Creative Group Head: Guido Heffels
Creative Directors: Luis Jaehner & Christofer Kuemmerer
Copywriter: John-Conrad Speer
Agency Producer: Kerstin Heffels
Managing Director: Tim Holtkoetter
Account Directors: Lea Boehm & Peter Hunger
Media: Mediaplus Germany

Production Company: TPF (Tony Petersen Film)
Director: Steve Rogers
Director of Photography: Daniel Landin
Executive Producer: Michael Duttenhöfer
Production Designer: Steven Jones-Evans
1st Ad: Ben Gill
Casting: Charlotte Martin

Production Company: Revolver
Executive Producer: Pip Smart
Producer: Florian Von Der Heydt

Production Service: Unit+Sofa
Executive Producer: Martin Sobotka
Producer: Nikola Mohorita

Grade: Company 3 London
Colourist: Jean Clement Soret

Post Production & VFX: Katalyst

Editing: The Quarry
Editor: Jonnie Scarlett

Music & Sound: Machine
Composer: Nico William Sleator
Sound Designer: David Arnold

Sound: Fridge Audio