“We’re all capable of a little more — a little faster, a little higher, a little stronger, a little more. And when we look at all of the little things we’ve done, we’ll see the big things we’re doing.”
Wieden + Kennedy gave Just Do It – the line on which the agency was founded – for Nike, the client with which the agency began (and which it has held ever since) – the 25th birthday year it deserved: Possibilities for the boys in August and Endless Possibilities for the girls in September. Or is that the reverse…
…Possibilities is narrated by Bradley Cooper.
11, 724,981 people have watched the video. Davide Grasso, Nike global chief marketing officer supposed why, “For 25 years, we’ve been inspiring people to Just Do It. With ‘Possibilities’ we’re taking ‘Just Do It’ to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.” The spirit of the films connects to activations, Nike+ challenges and Nike+ Running. Dare we say, this is an interactive campaign.
Credits:
Agency: Wieden + Kennedy, Portland
Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Agency Executive Producer: Matt Hunnicutt
Copywriter: Edward Harrison
Art Director: Sezay Altinok
Agency Producer: Anna Smith
Head of Production: Ben Grylewicz
Executive Creative Directors: Joe Staples, Susan Hoffman
Production Company: MJZ
Director: Nicolai Fuglsig
Executive Producer: Emma Wilcockson
Producer: Suza Horvat
Director of Photography: Greig Fraser
Editing Company: Rock Paper Scissors
Visual Effects Company: A52
