The challenges of 2020 have brought out the good and the bad in people. Hoarding toilet paper is a selfish stupidity that has just been repeated in Sydney. But there have also been acts of selflessness, love and random acts of kindness throughout the world.
Accenture Nordics is hoping to tap into the motivations behind these more noble acts.
The agency has turned its annual Christmas greeting into an opportunity to make a difference for those who are in need, especially the young, most vulnerable and less fortunate in our local communities.
Accenture Nordics is inviting people to help light up the darkness and make someone else’s life a little bit brighter. For each light activated on the agency’s virtual Christmas tree, Accenture donates US$5 directly to Save The Children. US$25,000 was raised in the campaign’s first 48 hours.
Client: Accenture Nordics
Agency: Hjaltelin Stahl Part of Accenture Interactive
Chief Creative Officer: Adam Kerj
Creative Director: Kenneth Kaadtman
Creative Lead: Tim Pashen
Digital Art Director: Line Kirstine Torp
Copywriter: Tim Pashen
Director: Christophe Dolcerocca
Creative Producer: Sara Grandjean
Producer: Theis Clausen
Project Manager: Mette Skogman
Project Manager: Sarah Backer
Production Company: Pegasus Production
