R/GA has appointed of Hope Nardini as executive creative director, leading creative across Intuit brands, including TurboTax and Credit Karma and working out of R/GA’s New York headquarters. She will report to Tiffany Rolfe, chair and global chief creative officer.

“Hope is a creative leader whose work proves she knows how to find the human stories inside complex business challenges. That matters more than ever right now,” Rolfe stated. “The opportunity isn’t just using technology, it’s using it in a human way. That’s what TurboTax and Credit Karma are built on, helping people with their most stressful money moments, and we’re so happy Hope decided to join us to lead this work.”

Nardini served most recently as global executive creative director at Grey Group, leading creative across Coca-Cola’s brand portfolio, including Coca-Cola, Absolut Sprite, and Minute Maid. Prior to Grey, she was a creative director at Droga5, where she worked across brands including Huggies and Instacart.

During her career, Nardini has been named to Adweek’s Creative 100 and Creativepool’s Top 100 Creative Leaders, served as a London International Awards Creative Liaison and Mentor, and was named Campaign U.S.’ Creative Team of the Year. Her work has earned 13 Cannes Lions, including a Grand Prix, as well as a D&AD Black Pencil and Grand Clio, and has been named Ad of the Year by Ad Age and ADCOLOR.

“I’ve always believed in the power of creativity to take on big, complex challenges, which is what makes R/GA such an exciting place to be,” Nardini commented. “There’s a shared ambition here to explore what’s possible and build what’s next, rather than simply react to it. I’m excited to bring that thinking to Intuit and create work that can make a real difference in people’s lives.”

Her appointment is effective immediately.