How refreshing it is when a laundry brand enables its ad agency to use its flair for wit. Look closely at the laundry label above.

Laundry labels would be helpful if they were decipherable. But mostly, they’re not. They’re a source of wonder and often confusing. So you throw your clothes in the washing machine and hope for the best. And then you worry, “Am I going to ruin my clothes?”

And sometimes you do. Colours leak and fade. Some clothes even become landfill.

To show the power of Clorox’s laundry products, Horizon FCB created a series of print ads to show that it doesn’t matter if laundry gets too complicated. Clorox’s expert laundry products protect your clothes no matter what those weird little symbols say.

Credits:

Agency: Horizon Holdings
CEO: Mazen Jawad
General Manager Horizon FCB: Reham Mufleh
Executive Creative Director: Rodrigo Leal Rodrigues
Associate Creative Director: Fady Youssef Rofaeel
Senior Copywriter: Lucy Elder
Muhammad Abid: Senior Graphic Designer
Senior Account Executive: Sabine Saade

\ient: Clorox
Marketing Director Gulf & AMEA Clorox Studio Leader: George Rechdan
Associate Director Brand Engagement: Ana Udrica
General Manager Saudi Arabia: Jaz Khan
General Manager Gulf: Claude Azrak
Marketing Director AMEA: Marcela Carrillo
Marketing Director KSA: Mahdi Al Husseini
Marketing Manager KSA: Faisal Halawani
Brand Engagement Manager: Sohaila AlJabri
Brand Engagement Assistant: Aya Abudawood