What If you needed it delivered yesterday? A captivatingly clever commercial by Horizon FCB Dubai shows how DHL sent a parcel back in time (and also demonstrated the delivery service’s incredible speed and reliability to a broad target audience).

Here’s how it was done:

Yes, wow (for the creative idea as well as DHL’s capabilities).

“Our aim was to prove that we’re not just the fastest in the delivery business, but also the most innovative – delivering your parcels not just on time, but if needed, back in time,” stated Mohamed Bareche, executive creative director at Horizon FCB Dubai. “Filming on two continents in two days, synchronising crews, and ensuring the parcel flew on the perfect time slot was a monumental task. The relief and satisfaction at the end, with a mission accomplished, were immense.”

Colin Smith, creative director at Horizon FCB Dubai, added, “Choosing a birthday narrative showcased DHL’s reliability and speed. It underscores how DHL can positively impact daily life with their service.”

Reham Mufleh, managing director at Horizon FCB Dubai commented, “The idea of transcending time to deliver emotions is a powerful demonstration of DHL’s commitment. It shows that some ideas, like some moments, are Never Finished.”

Credits:
Agency: Horizon FCB Dubai
Global CCOs: Danilo Boer & Andrés Ordóñez
Executive Creative Director: Mohamed Bareche
Creative Director: Colin Smith
Associate Creative Directors: Thomas Nicolae & Antonio Cué
Senior Art Director & Motion Designer: Ahmed Montaser
Post-production: Mariam Adel Awad & Antoine Nassif
CEO: Mazen Jawad
Managing Director: Reham Mufleh
Account Director: Farouk Haber
Production House: Saturated Productions San Francisco
Director & Editor: Romain Thomassin

Colour Grading: VIVID Post House
Managing Director: Ahmed Morsi
Colourist: Essam Abdelsalam

Music Editing & SFX: Vox Haus
Head of Projects: Matheus Gugelmim
Music Producers: Daniel Dalla Corte & Ícaro Guedes
SFX : Cássio Machado

Client: DHL Express MENA
Marketing Director: Najwa Raslan