Host/Havas & Aerogard: For the departed, it was a natural death

Host/Havas and Aerogard probably didn’t even realise they were launching their In Memoriam commercial the day after Day of the Dead in Mexico, but it does add to the humour.

The campaign parodies In Memoriam films typically broadcast during award shows using Aerogard’s cheeky attitude that has been part of the brand’s personality for more than 60 years. The tribute is to the memory of departed bugs. The product is the new Aerogard Home range of natural insect killers.

The commercial is running in BVOD and online.

https://youtu.be/-Bpwxi-eUrQ

“As a fan of both The Oscars and the work of Sarah McLachlan, I’m a sucker for an emotionally-charged In Memoriam. I loved the idea that we could apply that unexpected energy to Aerogard’s equally unexpected bug killing power. Kudos to our brilliant partners at Reckitt for embracing a script with the words ‘daddy long legs in an elegant, funereal pose’ in it,” stated Jon Austin, executive creative director of Host/Havas.

Saurabh Jain, marketing director, Australia & New Zealand, Reckitt Hygiene, added, “Spring means more entertaining inside and outside our homes, but also peak pest season, where managing unwanted bugs becomes paramount for Aussies. As one of the country’s leading pest brands, Aerogard has a proven reputation for providing suitable and effective products, with the added benefit of a 100%* plant-based active ingredient in the Home range. We love how the informative messaging has been presented with a comedic slant in this quirky spot for Aerogard Home – we hope Aussies can rest a little more peacefully as a result!”