Host/Havas: Aerogard vs eating an onion (and other natural repellents)

There has been a tsunami of myths and theories this year. They may only be way in the background of Host/Havas’ new work for Aerogard but timing is everything. They do make its subtle humour sharper. Well done Host/Havas.

The new campaign, a series of 15-second spots, introduces Aerogard Naturals personal insect repellents, and follows the launch of the home spray last week.

The work introduces Aerogard Naturals as a new force of nature that is both effective and made with a 100%* plant-based active. The ads, designed for TV and online, show all the alternative (and unsuccessful) attempts used by the Murphey Family to keep bugs at bay with common and not-so-common natural remedies, from onions to mozzie bands and fly swatters to essential oils.

“Ever since my mum made me a scented candle with healing crystals in it, I’ve been dubious of natural remedies. So, it was great to work with our partners at Reckitt Hygiene to showcase a genuine force of nature when it comes to natural pest repellents. I’m looking forward to busting out the Aerogard Naturals as we launch into summer,” stated Jon Austin, executive creative director, Host/Havas.

Saurabh Jain, marketing director, Australia & New Zealand, Reckitt Hygiene, added, “As Australia’s number one personal insect repellent brand, Aerogard is known as a formidable force for mozzies to reckon with. We are proud of our innovation in the new Naturals range to include a wholly plant-based active in the product, so Aussies can protect their families more consciously as we head into outdoor pursuits and entertaining during warmer months. The creative from Host/Havas brings to life some familiar scenarios, with a touch of humour spritzed throughout, which will resonate with all.”