Allianz Australia intends to be the insurer that instils in customers the feeling that comes from an insurer that acts with confidence and care at every stage. The new brand positioning and campaign, Care You Can Count On by Howatson+Company, leads with a TVC directed by Finch’s Michael Gracey (known for award-winning movies such as Better Man and The Greatest Showman), set to Avril Lavigne’s I’m With You and a memorable metaphor.
The story follows a mother finch on a stormy quest to protect her egg — a metaphor for the storms and uncertainties in life. Just as you think the finch can’t go on any longer, a soaring eagle glides in to support it, guiding her to her new home safely. The TVC was shot in Australia and brought to life with CGI from visual effects studio, ALTVFX. It is supported by creative executions across cinema, YouTube, outdoor, digital and social.
“The Flight of the Finch is a bold new direction in how we communicate the essence of Allianz,” stated Laura Halbert, general manager, customer strategy and marketing, Allianz Australia. “It moves beyond product attributes to celebrate the emotional reassurance and confidence you feel when you have genuine care you can count on.”
“Care isn’t some slogan on a wall at Allianz,” added Gavin Chimes, chief creative officer, Howatson+Company.” It’s baked into the company and informs everything they do. So, we didn’t just want to talk about care, we wanted people to feel it. With a bit of guts, magic and Avril Lavigne, we used storytelling to lift the brand into fresh space in the insurance category. Proudly helping Allianz shape a brand platform that feels as distinctive as the way they do business.”
Credits:
Client: Allianz Australia
CMO, General Manager, Customer Strategy and Marketing: Laura Halbert Head of Brand & Sponsorships: Gemma Cadwallader
Head of Strategy, Research & Design: Gemma Cadwallader
Senior Manager Brand: Rebekah Eltringham
Creative Angecy: Howatson+Company
CEO: Chris Howatson
Group Managing Director: Renee Hyde
Chief Creative Officer: Gavin Chimes
Creative Director: Jared Wicker
Senior Creative Team: Zak Hawkins & Jack Close
Senior Creative: Megan Egan
Group Business Director: Liz Stephens
Business Directors: Georgia Price & Lucy Stock
Senior Producer: Caitlin Perz
Design Director: Reece Lawson
Studio Lead: Simon Merrifield
Media: Wavemaker
Head of Strategy, Sydney: Marco Del Castillo
Client Partner: Laura Brady
Implementation & Activation Director – Isabella White
Production Company: FINCH
Director: Michael Gracey
Executive Producer: Loren Bradley
Producer: Vivienne Jaspers
Director of Photography: Jeremy Rouse
Editorial: ARC
Editor: Patrick Correll
Post Production: ALT VFX
VFX Director: Col Renshaw
VFX Senior Producer: Celeste Fairlie
Music Supervision: Anton Trailer
Sound: Mosaic
Music Supervisor: Trailer Media
Executive Producer: William Doig
Sound Engineer: Michael Thomas
