Howatson+Company have taken insurer, Allianz, into new territory. No disaster film. No humour. Instead, the campaign goes inside its customer service experience to show how it cares when it matters.

One year on from launching Care you can count on, Allianz is showing how deep that caring goes with person-to-person (insurer to claimant) examples.

Chris Howatson, CEO, Howatson+Company, commented, “The value of an insurance policy is tested when Australians call to make a claim. However, the anxiety of that moment isn’t necessarily what you’d think. In talking to customers we learnt that while most trust their insurer to pay their claims, there is real anxiety around the claims experience.” 

“Care is a promise of compassion and mastery across the entire insurance journey,” stated Laura Halbert, CMO, Allianz. “Over the past 18 months we’ve built depth and meaning via two chapters. Firstly, we established our intent via the ‘eagle and the finch’. A moving metaphor that elevated Allianz beyond category expectations of comprehensiveness and into the clear space of care.

“Secondly, through our partnership with Football Australia, we retold Amy Sayer’s story of resilience to return from injury into the national squad. By shining a light on Amy’s story, we hoped to inspire our customers to never give up when facing their own personal challenges, knowing they have the security and confidence of Allianz as their insurer.

Today we build further meaning with the commencement of a third chapter, by showcasing the mastery and compassion of the Allianz team who deliver care to our customers each and every day”.

Gavin Chimes, CCO, Howatson+Company, added, “That’s the real value of being an Allianz customer. Knowing if you do need to claim, it’s an experience informed by care.”

The campaign runs across a mix of owned, BVOD/OLV/Linear, cinema, audio, OOH and social.

Credits 
Client: Allianz Australia 
Creative Agency: Howatson+Company  
Production Company: Exit
Media Agency: Wavemaker