Ali Wong returns for Vodafone, dialling up the pressure on big telco pricing. And she won’t be silenced.
In the next chapter of the Howatson+Company Wong makes the audacious statement that people Vodafone gives Australians the “big telco experience that’s cheaper than T*BLEEP*ra”. Which results in her being chased by a stereotypical “big telco” legal team, as she shouts the message loud and long.
Bec Darley, group chief marketing officer at TPG Telecom, stated, “Ali has helped us cut through because she says what customers are already thinking. This next chapter doubles down on our belief that a premium telco experience shouldn’t come with a premium price tag.”
Richard Shaw, deputy CCO at Howatson+Company, added, “Once again Ali is asking a very fair question, why are people paying more? This time we’ve been even more direct and playful in the execution.”
The campaign covers film, online video, social, and out-of-home across Australia.
Credits
Client: Vodafone
Group Chief Marketing Officer, TPG Telecom: Bec Darley
Head of Brand and Marketing: Lisa Cronin
Head of Brand and Partnerships, Devices: Krista Blythe
Brand Manager: Laura Mura
Creative Agency: Howatson+Company
Chief Creative Officer: Gavin Chimes
Deputy Chief Creative Officer: Richard Shaw
Senior Art Director: Jack Close
Senior Copywriter: Zak Hawkins
Chief Executive Officer + Founder: Chris Howatson
Chief Client Officer: Katherine Chen
Group Business Director: Louise Brugman
Senior Business Director: Juliet Loneragan
Executive Strategy Director: Katharina Vassar
Chief Design Officer: Ellena Mills-Stainer
Head of Design: Trent Michael
Designer: Harry Chambers
Studio Lead: Simon Merrifield
Head of Production: Holly Alexander
Head of Music and Sound: Shane Vancuylenberg
Production: Caviar LA
Director: Neal Brennan
Producer: Dave Bernstein
DOP: Janusz Kaminski
Managing Director: Michael Sagol
Executive Producer: Tova Dann
Production Designer: Max Orgell
Post Production: Heckler
Post Executive Producer: Steven Marolho
Post Producer: Coralie Tapper
Lead Editor: Mark Bennett
Head of VFX: Tom Corbett
Colourist: Fergus Rotherham
VFX Supervisor & Lead Flame: Julian Ford
Photographer: Robby Klein
Media Agency: Starcom
