The outspoken humour of Ali Wong gets to play again for Vodafone. This time she challenges paying double to roam. The third chapter of the Howatson+Company campaign takes aim at inflated roaming charges from big telcos. The new work calls out some competitors charging $10 a day to roam, with Vodafone offering $5 as the straightforward alternative.

Wong’s trademark bluntness is inserted into an absurd scenario of her standing in the Trevi fountain (or as she calls it, giant human birdbath) while tourists throw money at her.

Bec Darley, group chief marketing officer at TPG Telecom, said, “Australians shouldn’t be paying a premium just to use their phone overseas. With Vodafone, customers can use their plan in over 100 destinations for $5 a day, no daily data caps, no complicated add-ons. So it’s a fair question: why are Australians still paying double to roam?”

Richard Shaw, deputy CCO at Howatson+Company, added, “We keep asking why Australians are paying more than they need to? The question and the comedy are really landing with people — which is great to see.”

The Australian campaign is part of a series that has taken on network quality, everyday pricing, and now roaming – building a consistent case that a great telco experience at home or overseas doesn’t have to cost more. It will run nationally across film, online video, social, and out-of-home.