Howatson+Company has been named the agency of record for TK Maxx in Australia, following a competitive pitch process. The appointment is effective immediately.

Howatson+Company will handle brand strategy, creative and production for TK Maxx. TK Maxx’ most recent campaign, Unbelievable Value, which launched in March this year, was created by AnalogFolk, and was the agency’s first work for the brand.

Tony Dunseath, vicep resident of marketing at TK Maxx Australia, stated, “Great partnerships are very important to our business, and we are thrilled to be partnering with the team at Howatson+Company as we work to continue to grow our business here in Australia.”

Renee Hyde, Howatson+Company managing director, added, “We’re very excited to be working with the talented (and nice) team at TK Maxx. The team’s ambitions for the brand are a perfect match for us and we’re looking forward to seeing what we create together.”

TK Maxx Australia is part of The TJX Companies, Inc., the world’s leading off-price retailer of apparel and homewares. TK Maxx Australia launched in 2017 and has 69 stores along the eastern seaboard of Australia, plus 2 recently opened in South Australia.

Howatson+Company has continued to experience significant growth in 2022, and now has a team of 90 people across its Sydney and Melbourne offices.