There are three key ingredients for a Christmas viral hit – adorable children, family togetherness and a heartfelt message. McCann Spain used all three in abundance for Ikea this year.
In The Other Letter video released just before Christmas, kids are asked to write two letters – one to the Three Kings (Spain’s version of Santa Claus) and the other to their parents. From the Kings, kids want a Wi, a piano….and a unicorn.
From Mum and Dad?…well, you can probably guess…”Spend more time with me,” “Have dinner with us more often,” “play soccer with me,”…
McCann used the experiment to create (or validate) its 60 second Christmas ad, The Other Christmas.
It’s 100% cliché, but will make you cry nonetheless.
IKEA “The other Christmas” – Directed by Felipe from Primo Buenos Aires on Vimeo.
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