The annual Super Bowl ad competition is upon us. And while some are anticipating a fierce clash between the Philadelphia Eagles and the Kansas City Chiefs, so many are eagerly looking forward to the annual ad clash of the titans as well as the little-r brands.

Super Bowl ads always drive big industry predictions and commentary, with very little accountability. It’s fun. Even more fun is that there are bragging rights in it. Media agency, Initiative’s multi betting platform lets industry people their money where their mouth is (figuratively. It’s actually free) and predict the biggest, the best, and the most outrageous ads of The Super Bowl.

So Initiative is once again calling for all industry Nostra-AD-amus’ to back their knowledge with a bet. The Nostr-AD-Amus multi betting platform is back and open to all industry experts who want to test – and brag about – their power of prediction vs the market. 

Chris Colter, chief strategy & product officer, Initiative, stated, “Arguably the world’s biggest advertising platform, Super Bowl sets the stage for the biggest benchmarks in creativity where brands open their wallets and take a punt showcasing their brand, in often outrageous ways, to win the one true ad-attentive environment.”

Ryan Haeusler, head of communications, design and architect of the platform, added, “The aim of the game is to get as many legs right, with no penalties for a wrong punt, whoever strings together the most correct answers takes home the ultimate prize: water-cooling bragging rights and the lofty title of this year’s Super Bowl Nostr-AD-Amus.”

Punters can only make two types of bet – will an outcome occur (yes or no); and how many times do they predict the outcome occurring.  Scoring is based on probability with the final odds from each day added to a punter’s daily score calculation (just like a normal betting multi). Whoever has the highest cumulative score earns a highly sought after and super-legitimate official Marketing-Multi Super Bowl Ring.

Built by Initiative’s Cultural Analytics department, the marketing-multi is crowdsourced by industry experts across Australia and internationally to provide the most eclectic multi-market with odds updating live every day. It features both a series of strong contenders and wild cards to make it interesting, from  “Chat GPT created spots” and “spot featuring the British royals” to “appearance of Nepo babies”.

Haeusler continued, “There’s no actual cash for the winner, would-be punters can try as many times as they like; it’s open to all agencies, marketers, media owners, or anyone simply wanting to have a punt and have some fun.” 

Markets are open now at https://marketingmulti.au/.