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Who's doing what in the world of commercial creativity.

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Initiative marketing multi


Initiative: The best Super Bowl (ad) betting platform is back
February 8, 2023

The annual Super Bowl ad competition is upon us. And while some are anticipating a fierce clash between the Philadelphia Eagles and the Kansas City Chiefs, so many are eagerly …

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Initiative: Bet on your Super Bowl ad insight
February 8, 2022

The Super Bowl ad competition runs in tandem with the big game every year. Competitors launch teasers, tweets and posts in Instagram, Facebook and TikTok to amp up their chances …

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