Taking photos, videos or audio without consent with a smartphone has never been easier, which has led to an alarming situation among teens around the world: Once content is leaked, it spreads like a virus making it impossible to track – causing emotional distress, depression, the loss of jobs and even suicidal thoughts among the victims.
So Innocean Berlin and German condom brand, Billy Boy, have launched Camdom App, the world’s first digital condomthat protects from the recording of non-consensual content during sex by blocking mobile devices.
The CAMDOM app is as easy to use as a regular condom. Before having sex, users place their smartphones close to each other and swipe down a virtual button to block all cameras and microphones. If one user tries to sneak out, an alarm signals a potential threat of non-consensual recording. It can simultaneously block as many devices as needed.
App developer, Felipe Almeida, stated, “Nowadays, smartphones have become an extension of our body and we store a lot of sensitive data on them. In order to protect you from the recording of non-consensual content, we’ve created the first app that can block your camera and mic simply through the use of Bluetooth.”
Billy Boy sees its mission as helping people unlock their pleasure, especially the younger generation. The CAMDOM App is a proof point of its commitment – because in an always-online world, safe sex in the virtual realm matters too.
Billy Boy brand manager, Alexander Strümann, explained,“ BILLY BOY is a brand known to protect people in the analogue world, so we wanted to take the next step and protect the digital generation from a threat that a normal condom can’t tackle, but a digital one can: Namely, the leakage of non-consensual media during sex.”
“At Innocean Berlin we’re all about solving problems not just for our clients, but also for society at large. That’s why it was important for us to develop this app together with BILLY BOY to protect users from non-consensual content leakage – all by integrating technology in a way which has never been done before,” added Gabriel Mattar, CCO of Innocean Berlin.
CAMDOM by BILLY BOY is being promoted during Sexual Health Awareness Month through a social media campaign, podcasts, a squad of influencers, and a media strategy in which billboards, stickers and posters will be placed in nightclubs, universities, bars, busy streets and sexual health centres, all encouraging the audience to download the digital condom straight away.
Camdom by Billy Boy is now available on Android and will be launching soon on iOS.
Credits:
Client: Billy Boy
Brand Manager Health Care: Alexander Struemann
Assistant Manager Marketing Health Care: Jannick Paulick
Creative Agency: INNOCEAN Berlin
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Head of Art: Maso Heck
Creative Directors: Jose Suaid, Sebastian Pattis
Art Director: Manuel Armenteros Parras
Copywriter: Nicolas Holz
Motion Graphic Designer: Alexander Aleksidze
Senior Motion Graphic Designer: Julia Sachse
CG Artist: Alexander Aleksidze
Account Director: Lisa Osokina
Senior Account Manager: Neringa Kuolalyte
Senior Strategic Planner: Odile Breffa
Strategy Intern: Kyra Herzberg
Social Media Lead: Solene Roussel
Senior Producer: Allison Markert
App Development Company: PAY4BRAIN
CEO: Felipe Almeida
Music: DaHouse
Sound Design: Wonder Bettin & Rodrigo Deltoro
PR: PUNKT
Public Relations Manager & Project Manager: Selina Denise Köster
Junior Public Relations Consultant: Evelyn Kurtz
Comms: Persuasion
Founder: Jane Austin
Head of Account Management: Olivia Sweeting
Website Development & Social Media: Jung & Billig
Project Manager: Josch Kliemann
Web Designers & Developers: Alexander Buck & Alexandra Rimmele
