In January this year, Pizza Hut Delivery joined in the fun of being a wildly, wonderfully wackily competitive fast food company like Burger King, KFC and Domino’s. Iris’ first commercial in this genre was a hugely entertaining trip into insanity called Now That’s Delivering, presented by Pizza Hut’s brand ambassador, Parker J Patterson.
Instalment #2, Too Good To Be True, But True, features the Pants of Truth. These glittery black sequined pants worn by Patterson catch on fire when he tells a lie. The audience may never forget that Pizza Hut Delivery’s £5 Favourites Menu offers medium-sized pizzas and sides for just £5 each – which is the aim of the campaign.
https://youtu.be/uoejAzhNGYE
Beverly D’Cruz, Pizza Hut UK CMO, commented, “The consumer response to our first campaign was incredible. Our next challenge was to demonstrate how we can use our platform to communicate our commitment to delivering unbeatable value. This latest instalment is designed to do just that with the same playfulness as the original film.”
Ian Bradbury, managing partner at Iris, added, “Too Good to Be True, But True, is about hitting a consumer misconception head-on. £5 Favourites is a genuinely amazing deal we wanted to highlight that in an entertaining way.”
The 70-second hero spot, which as directed by Fatal Farm, is supported by a series of 6-second retargeting assets, which will delivered to disrupt consumers when they’re on autopilot ordering from Domino’s.
The films will go live across YouTube, Facebook, Instagram, Twitter, Twitch and Tabmo.
Here is the story of Now That’s Delivering:
Credits:
Strategy & Creative Agency: Iris London
Chief Creative Officer – Shaun McIlrath
Creative Directors: Matt Gray & Lou Bogue
Creative: Rupert Thornborough
Planning Director: Raj Thambirajah
Managing Partner: Ian Bradbury
Group Account Director: Lucy Hyman
Agency Producer: Adam Walker & Nadia Black
Production Company: Agile
Director: Fatal Farm
Media Agency: Navigate
Client: Pizza Hut Delivery UK
Chief Marketing Officer: Beverley D’Cruz
Marketing Manager: Alan O’Brien
Brand Manager: Hayley Payne
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