Suntory BOSS Coffee has found a like-minded partner in ambitious chef and YouTube star, Andy Hearnden, known as Andy Cooks. The partnership and campaign highlight Suntory BOSS’ position as the ambitious coffee made for ambitious people – wherever they may be.
The campaign by It’s Friday, that is running across Australia and New Zealand, begins with the story of Hearnden’s inspiring career journey. Theculinary creator has achieved a following of over 4.2 million Instagram followers, a cookbook, and 5 million YouTube subscribers. Andy knows the value of hard work backed up by unwavering ambition.
Hearnden commented, “I’ve been a Suntory BOSS Coffee fan for years, so getting to partner with them was a no-brainer. The Iced Long Black has always been my favourite—it has that real coffee kick I need to keep up with everything I’m working on. I’m thrilled to be working together to share the ambition and great taste that Suntory BOSS Coffee is all about.”
His passion and determination aligns with Suntory’s ethos of always striving for what’s next with Suntory BOSS Coffee fuelling his drive and keeping him focused.
Morgan Loveridge, head of Oceania market execution – Suntory BOSS Coffee, stated, “We’re excited to team up with someone who truly knows the power of ambition and the taste of success. Andy doesn’t just represent great food; he’s a testament to relentless drive and creativity—values at the heart of Suntory BOSS Coffee.”
Vince Lagana, CCO of It’s Friday, added, “As someone who knows the importance of both taste and ambition, Andy’s goals and drive align perfectly with Suntory BOSS Coffee’s ambition to help ambitious workers keep achieving.”
The campaign is running across social, digital, and OOH.
Credits
Client: Suntory BOSS Coffee
Creative Agency: It’s Friday
Production Company: Good Oil
Director: Adam Stevens
Executive Producer: Sam Long
Producer: Clare Shervington
Post Production: The Editors
Editor: Mark Burnett
Sound & Music: Squeak E. Clean Studios
Photography: Juliet Taylor
