If there’s an ultimate delivery challenge, it’s burgers – if only because they rival pizza when it comes to food people want delivered and being a combination of hot and cold elements plus sauce means that sloppy mess is the most likely outcome when delivered.

Except that Domino’s, the company that promises hot and fresh pizzas, believes that it has solved the sloppy mess burger problem. So now Domino’s delivers burgers. Domino’s agency, It’s Friday is announcing that with a hard-to-overlook teaser TVC  featuring its hot and fresh brainworm and a lot of neon.

The TVC doesn’t enlighten you as to how Domino’s has done it. It’s very much a teaser:

“We’re excited to be able to let the cat out of the bag, with a nice surprise today. Leveraging our delivery superpowers, we’ve created something special for Aussies and Kiwis – a delivery innovation that is set to change the burger game,” stated Adam Ballesty, chief marketing officer, Domino’s ANZ.

Credits

Client: Domino’s ANZ         
Agency: It’s Friday
Production Company: Alt.VFX
Media: Wavemaker