B&D, Australia’s stalwart garage door brand, has appointed It’s Friday to make it famous again. The agency will develop a new campaign, set to launch in the coming weeks.

It’s Friday will work with B&D to bring a fresh creative perspective to the brand and one of its most significant product innovations in recent years.

Alysha Deane, marketing director at B&D Garage Doors, commented, “B&D has always been a brand built on innovation, and we wanted to approach this next campaign in a way that would make Australians look at the category differently. It’s Friday brought us an idea that did exactly that. We’re excited about what we’ve created together and can’t wait to share it.”

Pete Bosilkovski, CEO of It’s Friday, added, “It’s a privilege to work with an iconic Australian brand like B&D, particularly when there’s such a strong product story at the heart of the brief. The challenge was to do something nobody would expect from a garage door brand. Not just in the idea, but in every decision around it. We’ve had a lot of fun creating this one with Alysha and the B&D team.”