Everything old is new again. To those under thirty, interactive print ads are just new.
BMF’s double-sided print ad for Network Ten’s 2014 series of The Biggest Loser turns into a flyer.
The perforated edges allow readers to slim it down. And by removing the ad’s fatty love handles the ad is also re-purposed. That’s two trendy uses for one old school media.
Creative credits:
Agency: BMF
Brand: The Biggest Loser – Challenge Australia
Creative director: Justin Ruben
Art director: Ryan Fitzgerald
Copywriter: Jim Curtis
Agency print producer: Lisa Houatchanthara
