The NSW Rural Fire Service has re-appointed J. Walter Thompson Sydney as its creative agency for the next three years, following a competitive pitch. This is the third time in a row that it has won the account that is re-pitched every three years.
The agency’s previous campaigns over the last six years have won 5 Effies, a Gold APG award and a number of creative awards.
Paul Everson, managing director of J. Walter Thompson Sydney, commented, “We are very excited to be appointed to work with the RFS again. Together we have created highly effective and awarded campaigns and we look forward to continuing our relationship and delivering the next phase of the campaign.”
Troy Gersback, campaign coordinator at NSW RFS explained that the decision was made based on J. Walter Thompson’s “strong creative idea that really resonated with both us as an organisation and consumers in research alike. Their in-depth understanding of our challenges was clear throughout the entire pitch process, resulting in a campaign we firmly believe will deliver the change in behaviour we are after.”
The next campaign, a NSW Government Campaign run by the NSW Rural Fire Service, will overcome the challenge of improving the quality of bush fire preparation, while also increasing the personal responsibility taken by individuals living in at risk households across NSW.
The campaign will now be fully developed, and following approval through the NSW Government advertising process, will go live in Spring 2018.
