Jim Curtis, has moved on from McCann New York, where he was global EVP, executive creative director of McCann Worldgroup, to join LePub New York as chief creative officer. LePub, part of Publicis Groupe and led by CEO-CCO, Bruno Bertelli, opened its New York office in January, with founding clients Heineken and Barilla. Curtis will begin at LePub on May 27, joining LePub New York’s executive leadership team alongside Lea Mastroberti, president, and Katy Alonzo, chief strategy officer.

Curtis joined McCann in September 2023 from Clemenger BBDO Australia where he had been chief creative officer for a year-and-a-half and executive creative director for another year-and-a-half before that. Prior to Clemenger, he had spent four-and-a-half years at Droga5 New York as a creative director.

Over the last 12 months at McCann, Curtis led all creative output on Mastercard. Prior to that he oversaw all creative for clients within the New York office – Instax, NYX Cosmetics, SAS Analytics, MGM and Qualcomm. At Droga5, he led several mini-series for Mailchimp, a documentary with Gotham Chopra for Under Armour, the campaign that sold Australia to the world under the guise of a Crocodile Dundee movie reboot.

His work has been awarded at all major international shows, including a Titanium Lion at Cannes, Yellow pencils at D&AD and Gold at the Effies, One Show, Sirens, AWARD and Webby awards. He is also the recipient of the first-ever Logie for Most Popular Television Commercial.

“Jim Curtis is a dynamic force in the creative world, and his appointment to LePub New York City marks an exciting new chapter for the agency,” stated Bruno Bertelli. “With his vast experience leading transformative work for global brands, Jim’s ability to blend creativity with cultural insight will be invaluable as we continue to push the boundaries of creative excellence. His leadership will elevate our vision and amplify our commitment to producing work that not only engages consumers but shapes culture at scale.”

“It’s an honour to join LePub, which is legendary for putting brands at the top of cultural conversations through the perfect harmony of data, creativity, design and technology,” Curtis added. “Working alongside Lea and Katy to guide our creative vision and strategy in the landmark New York City hub at such a critical juncture in the network’s expansion is an incredible opportunity.”