Publicis Groupe Hong Kong is adding the creative might of João Braga to its creative leadership bench, appointing him global executive creative director.

Braga is a globally awarded creative leader who brings 20 years of experience across four continents to Publicis Groupe Hong Kong. Originally from Brazil, he has lived and worked in São Paulo,Lisbon, Singapore, Bangkok and Sydney, expertly navigating local nuances in each market and leading work that has been recognised over 300 times at the awards that determine excellence in advertising creativity,  including Cannes Lions, One Show, D&AD, and the Effies.

In his new role, Braga will work closely with Christopher Lee, chief creative officer at Publicis Groupe Hong Kong, and report to Tom Kao, CEO, Publicis Groupe Hong Kong.

“There’s a real sense of opportunity, ambition and optimism here at Publicis Groupe Hong Kong, and those ingredients combined make an incredible magnet. Tom and Chris have been doing a stellar job, so my remit is to build upon the already strong culture and impressive set of capabilities to help them shape a world-class playground for creativity and innovation out of Hong Kong. For me, this was also the perfect opportunity to partner with some amazing brands and do work that drives fame and impact at a global scale,” Braga stated.

Kao added, “Over the past two years, Publicis Groupe Hong Kong has enjoyed incredible momentum. Now is the perfect time to elevate our team and keep driving results for our clients through world-class creativity. With Joao’s ability to bring different backgrounds, skills and perspectives into the room to create unexpected business solutions, and Chris’ infectious energy and passion for ideas, Publicis Groupe Hong Kong will continue to be an unstoppable creative force in our region.”

Lee commented, “Joao and I share the same vision to elevate the work here in Hong Kong so that it will be noticed on a global stage. With his experience and pedigree, we’ll create an environment that nurtures our teams to continue creating big ideas that can burst into popular culture. I can’t wait to show the world what we are capable of.”

Braga is relocating to Hong Kong after three years at Wunderman Thompson Australia, where he was the national CCO across three offices. This followed six years based in Southeast Asia, where Braga led a diverse client portfolio across six markets.

He joins Publicis Groupe Hong Kong in November 2024.