Volkswagen’s quirky humour shines again in the next phase of its Drive Bigger campaign. The new campaign is all about building brand love and by Johannes Leonardo si doing that with absurd and funny scenarios, a sheep determined to be different and a bloke determined to be selfish.
The sheep in the commercial, Break Free, is the embodiment of everyone who’s ever wanted to break from conformity, and experience life to its fullest. He underlines the spirit of the VW Tiguan, an SUV that’s not the conventional choice.
The bloke in Those Guys behaves as if he’s the centre of the universe. He is an asshole, but the VW Atlas saves his life anyway – along with the lives of the family in the car. He underlines VW’s commitment to make products that keep everyone safe.
